The Bridge Page in Miestro serves as a transitional step between your Portal Page and the Checkout Page for a specific product offer. It acts as an intermediate page designed to pre-qualify leads and provide additional information about your product before a purchase is made. This page helps give potential buyers more context and value, increasing the likelihood of conversions.
Key Features of the Bridge Page
- Bridge Page Tab: In the product settings, you’ll find the Bridge Page Tab at the upper part of your screen. This tab opens the Bridge Page Editor, where you can customize the page to suit your product and brand. The Bridge Page is specific to each product and can be enabled or disabled depending on your needs.
- Show/Hide Toggle: At the top of the editor, there is a Show/Hide Toggle. This allows you to enable or disable the Bridge Page for a particular product. If enabled, the Bridge Page will appear between the product's Portal Page and Checkout Page. If disabled, users will be taken directly from the product’s portal to the checkout.
- Preview and Save/Close Buttons: The Preview button lets you see how the Bridge Page will appear to users, allowing you to review its layout and content before making it live. The Save and Close button ensures your changes are saved, and you exit the editor when you're done customizing the page.
- Right-Hand Side Panel: The right-hand side of the editor provides key customization options:
- Copy Bridge Page Link: You can easily copy the link to the Bridge Page and share it externally if needed.
- Thumbnail Upload: Upload a thumbnail image to visually represent the product on the Bridge Page.
- Description: Enter a description that gives potential customers more insight into the product. This area allows you to highlight the unique selling points or features of the product to help convince leads to move forward to checkout.
- Checkout Button: Below the description, you’ll find a Checkout Button that links directly to the product’s checkout page. Alongside it, you can display key information like the number of lessons, pricing, and other important product details that can aid in conversion.
- Left-Hand Side Panel: The left-hand side of the Bridge Page editor is where you manage the main content of the page:
- Image or Video Upload: At the top, you can upload a product image or introductory video. Videos or images give the product a more engaging and professional look, helping to build trust with potential buyers.
- Product Description: A pre-populated product description is automatically pulled in, but you can still edit and customize it directly in this section. Use this space to clearly explain what the product offers and why it's valuable.
- Detailed Product Content: At the bottom, there is a detailed list of the content included in the product (e.g., lessons, modules, or features). This section breaks down exactly what the buyer will receive, providing transparency and helping to pre-qualify them for purchase.
How the Bridge Page Works
Once the Bridge Page is enabled, it will appear when a user who has not purchased the product clicks on the product's card in the portal. Instead of being taken directly to the checkout, they will first see the Bridge Page, where they can learn more about the product, review its features, and decide if they want to proceed with the purchase.
This step helps build trust and gives users a final opportunity to understand the value of the product before committing to buy, which can improve conversion rates and reduce buyer hesitation.